For over 25 years, G&A Partners has been helping entrepreneurs grow their businesses, take better care of their employees, and enjoy a higher quality of life by providing proven HR solutions and technology. A growing, Houston-based professional services firm, G&A Partners is currently seeking a Sr. Social Media Specialist to join its team at the corporate office or work 100% remote.

 

A competitive compensation and benefits package is available to include health benefits and 401(k), recognition awards and bonuses and the opportunity to work for a highly respected and award-winning company.

 

Summary

The Senior Social Media Specialist drives G&A Partners’ social media strategy to generate engagement, leads, and brand differentiation among small-business decision-makers. This role is accountable for supporting lead generation campaigns and marketing-sourced revenue goals, and strengthening our employer brand in the HR outsourcing market.

You will manage and grow G&A’s social presence across all relevant platforms, own the organic social content calendar, craft compelling, on-brand social media content, and ensure content aligns with our demand generation goals. You will also manage the production of G&A webinars to help position the company as an industry thought leader. Through analytics, insights, and collaboration across teams, you will continuously optimize performance, build greater community, and directly contribute to Marketing goals.

 

Reasonable Accommodations Statement:

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Social Media Management

• Own and execute G&A’s organic social media strategy to drive qualified engagement, inbound leads, and brand visibility.
• Develop measurable KPIs for awareness, engagement, and conversion, reporting monthly to Marketing leadership.
• Recommend data-driven optimizations to improve ROI, conversion rates, and cost-per-lead efficiency.
• Partner with the leaders across Marketing to ensure brand alignment and evolution, plus support for paid social and lifecycle campaigns, customer marketing initiatives, and more.
• Create and manage the social media editorial calendar aligned to campaign themes, content pillars, and small business trends.
• Build employee advocacy and executive leadership social media programs, arming colleagues with compelling social content and providing engagement support.
• Ensure social content reflects the continually evolving frequency and format preferences of social platform algorithms.
• Expand our social media efforts into new platforms and channels.[JB1] [BC2] 

 

 

 

• Use social listening tools to monitor conversations and content that matter to small business owners/leaders and integrate these trends into your planning.
• Demonstrate proficiency in tools such as Google Analytics, Octane11 CoSchedule, Canva, LinkedIn Analytics, Hubspot and Meta Insights.

 

Webinar Production

• Oversee the webinar process, from topic planning to managing logistics, promotion, speaker management, production, and post-webinar follow-up.
• Use webinar platform analytics tools to monitor and evaluate performance and optimization.
• Partner with broader Marketing team to generate new ideas around industry-related topics / identify opportunities for future webinars by using data, insights, and expert input.

 

Multimedia Content Creation

• Develop video content ideas, participating in production (filming, editing as applicable), and ensuring high-quality deliverables.
• Manage internal video requests to ensure they are high-quality and on-brand.

Other Duties:

• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Stay up to date on best practices and emerging trends in social media.
• Assist communications/PR, content, digital, and creative leads with determining appropriate social media support for their ongoing initiatives.
• Collaborate cross-functionally to identify content needs.
• Performs other duties as assigned.

Education:        

• Bachelor’s degree in marketing, journalism, communications, English digital media, or closely related field is required.

Skills & Experience:

• A minimum of 5 years in digital marketing/social media content role is required.
• Expertise in leading social media platforms, including Reddit is required.
• Knowledge of the latest media trends is required.
• Excellent analytical, problem-solving, and planning skills is required.
• Exceptional content planning and copywriting skills is required.
• Design and video skills are strongly encouraged.

 

Computer Skills:

• Proficiency with paid social media platforms including LinkedIn, Facebook, Instagram, and YouTube is required.
• Familiarity with design and editing programs such as Canva, InDesign, Final Cut Pro, and the Adobe Creative Suite is required.
• Proficiency in Microsoft Office is required.

 

Certifications/Licenses:

• None.

Equal Opportunity Employer Statement

G&A Partners as an Equal Opportunity Employer considers all applicants and prohibits discrimination of any type on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Our management team is dedicated to providing a work environment free of discrimination and harassment based on any of these characteristics. We are committed to this policy and achieving a diverse workforce with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.

Starting wage is $85,000/yr to $95,000/yr

The starting range represents the low and high end of the G&A Partners’ range for this position. Actual wages will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of G&A’s total compensation package for employees. Other rewards may include commissions, annual bonuses, and program specific rewards. In addition, G&A Partners provides a variety of benefits to employees, including health, dental, vision, life insurance, short-term and long-term disability, flexible spending, ancillary benefits, retirement savings plan, paid holidays, and paid time off (PTO).

Application close date is 2/12/2026