For over 30 years, G&A Partners has been helping entrepreneurs grow their businesses, take better care of their employees, and enjoy a higher quality of life by providing proven HR solutions and technology. A growing, Houston-based professional services firm, G&A Partners is currently seeking a Social Media Specialist to join its team at the corporate office or work 100% remote.
A competitive compensation and benefits package is available to include health benefits and 401(k), recognition awards and bonuses and the opportunity to work for a highly respected and award-winning company.
Summary
The Social Media Specialist drives G&A Partners’ branded social accounts — and select subject matter experts’ (SMEs) social media presence — to generate engagement, build community, differentiate G&A, and address needs across the customer and buyer journey. This role plans, creates, and publishes organic social content that supports lead generation campaigns, marketing-sourced revenue goals, and our employer brand in the HR outsourcing market. The candidate must pair top-notch storytelling instincts and exceptional writing and content planning skills with a keen eye for clear, compelling design and the discipline to execute day to day.
You will also coordinate the production and promotion of G&A’s prospect-focused webinars. Through analytics, insights, and collaboration across teams and outside agencies, you will continuously optimize performance and contribute to Marketing goals.
Reasonable Accommodations Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Social Media Management
• Own the planning and execution of G&A’s organic social media calendar across owned LinkedIn, Meta, Reddit, and X accounts, working in concert with agency and freelance resources.
• Identify content needs and develop social media content aligned with the brand, campaign themes, small business trends, and related marketing initiatives.
• Partner with the leaders across Marketing, including digital, lifecycle, and customer marketing, to identify their social media needs, ensure brand alignment, and support their campaigns and initiatives.
• Improve employee advocacy and executive social media presence by arming colleagues and leaders with compelling social content and providing publishing support.
• Monitor platform algorithms, emerging social media channels, and evolving content formats to identify opportunities to improve performance and expand reach.
• Use available social listening tools to identify conversations and trends relevant to small business owners and leaders and incorporate insights into social media planning.
• Monitor social media performance and report regularly on established KPIs and metrics, conducting ad hoc analyses as requested and recommending data-driven improvements to reach, engagement, and conversion rates.
Webinar Production/Coordination
• Coordinate the webinar process, including logistics, promotions, speaker support, webinar recording or video production, and post-webinar follow-ups.
• Use webinar platform analytics to evaluate performance and optimization opportunities.
• Partner with the broader G&A team to generate new ideas around industry-related topics and identify opportunities for future webinars by using data, insights, and expert input.
Multimedia Content Creation
• Develop video content ideas, oversee production (including filming and editing as applicable), and ensure high-quality deliverables.
• Capture video and photography at G&A events and employee gatherings as needed.
Other Duties:
• Perform other duties as assigned.
Education:
• Bachelor’s degree in marketing, journalism, communications, English, digital media, or closely related field is preferred. An equivalent combination of education and relevant experience will be considered.
Skills & Experience:
• A minimum of 5 years in a B2B social media, digital marketing, content marketing, or related role.
• Demonstrated experience developing and executing organic B2B social media content planning and creation across platforms, including LinkedIn and Reddit.
• Current knowledge of latest social media trends, platform algorithms, emerging channels, audience behaviors, and content best practices.
• Strong analytical and planning skills, including experience interpreting social media and webinar performance data and translating insights into actionable recommendations.
• Exceptional content planning, storytelling, editing, and copywriting skills with the ability to adapt content for different channels, audiences, and stages of the customer journey.
• Experience creating or editing visual and video content for social media is preferred.
• Experience marketing to small businesses or within the HR, professional services, or business services industries is preferred.
Computer Skills:
• Proficiency in LinkedIn, Facebook, Instagram, Reddit, and YouTube admin platforms.
• Familiarity with design, video editing, and analytics tools such as Canva, Figma, the Adobe Creative Suite, Opus Clip, HubSpot, LinkedIn Analytics, and Meta Insights.
• Proficiency in Claude, Copilot, or similar AI tools and competence in Microsoft 365 applications.